January sees the timely arrival of two special edition Nike kicks @ Sole What?
The first is the Chinese Zodiac related products prior to Chinese New Year for the growing Chinese market globally. This year marks the Year of the Rat and Nike has chosen the Wildwood 90 Free Trail Premium as the core shoes in celebrating this Chinese Zodiac Year. This Hybrid fuses the Wildwood, Air Max 90 and the Free Trail.
Laser etched "RAT" on the upper
Neat detail of the white rat among the black ones on the insole.
The 2nd pair is to emphasize that 2008 is an important year for Beijing because Olympic will begin this Summer. And it seems Nike is starting to promote some Chinese cultures like “China/Chinese Rock Festival” as a kick off.
"An important step in the development of Chinese rock music had been the Beijing Midi School of Music in Beijing. Established 1993 by Zhang Fan, it was the first school in China offering classes for jazz music and rock music. Started as a school festival in 1999, the Midi Modern Music Festival advanced to the largest rock music festival in China with up to 80000 visitors and over 100 bands. Both the school and the festival supported the underground scene in China and opened the door for over 18 foreign bands in 2006 to perform at the festival and throughout the country."
Both pairs are now available in-store.
0 comments:
Post a Comment